Eli Appel is a Multifamily Listing Broker and Marketer
Property Types
Eli Appel, First Vice President Investments of Marcus & Millichap Encino has extensive experience selling apartment building throughout Southern California, reaching Los Angeles and its bedroom communities from the Inland Empire through the South Bay.
Eli has had tremendous success achieving top dollar for his clients closing buildings on the Westside as well as in Beverly Hills where he commands a significant percentage of market share.
This level of success does not happen by accident.
It’s the result of our commitment to our clients and to matching every property with the largest pool of qualified buyers.
We specialize in listing and marketing multifamily properties, utilizing cutting-edge technology, targeted advertising, and an extensive industry network to ensure maximum exposure ultimately resulting in achieving top dollar for Sellers. Our innovative strategies and personalized approach make us the leading choice for effectively showcasing and selling your property for the highest price in the shortest amount of time to the most qualified Buyer.
Our investment sales team facilitates the purchase and sale of multifamily properties, providing comprehensive market insights, strategic negotiations, and unparalleled expertise. With a proven track record of delivering exceptional results, we ensure that our clients achieve maximum returns on their investments.
Our advisory group offers expert guidance on multifamily investments, delivering customized strategies, risk assessments, and market insights to help clients achieve their financial goals. With a focus on personalized service and long-term success, our advisors are dedicated to navigating the complexities of the market on your behalf.
We connect investors with high-potential multifamily investment opportunities, offering in-depth market analysis, tailored investment strategies, and ongoing support. Our commitment to client success and our extensive industry expertise position us as the ideal partner for investors seeking profitable ventures and long-term growth.
We provide precise and reliable opinions of value for multifamily properties, based on thorough market analysis, property conditions, comparable sales data and strategic knowledge. Our accurate and detailed valuations enable clients to make well-informed decisions, distinguishing us as trusted experts in property valuation.
We conduct comprehensive property analysis services, meticulously evaluating multifamily assets to identify strengths, weaknesses, and opportunities for improvement. Our detailed assessments and actionable insights empower clients to optimize their investments and make informed, strategic decisions.
Meet Eli Appel
Eli Appel, First Vice President Investments of Marcus & Millichap Encino has extensive experience selling apartment building throughout Southern California, reaching Los Angeles and its bedroom communities from the Inland Empire through the South Bay. Eli has had tremendous success achieving top dollar for his clients closing buildings on the Westside as well as in Beverly Hills where he commands a significant percentage of market share.
Eli has a client centered and relationship driven approach where he is involved throughout the transaction, from underwriting, to aggressive marketing efforts, negotiating and closing escrow. One of the cornerstones of Eli’s success is his expertise with tax deferred 1031 exchanges, allowing owners of investment property to buy and sell like-kind property while deferring capital gains tax. Eli has also been highlighted in the Los Angeles Business Journal (LABJ), The San Fernando Valley Business Journal (SFVBJ), Bisnow and Costar.
Get In TouchCase Studies
A Waiter’s Legacy Becomes Multigenerational Wealth
When our client inherited a mid-sized apartment building in a C+/B- Los Angeles neighborhood, it was more than just bricks and mortar—it was the culmination of his father’s life’s work. His father, a restaurant server for decades, had quietly saved every tip and dime to purchase the property over 40 years ago. But the building, though full of history and effort, was underperforming.
The son, now working full-time, was also moonlighting as a landlord—handling repairs at night and on weekends. Despite all this effort, his net income from the property barely reached $5,000 a year. Offers trickled in off-market, but he didn’t know whether they were fair. The weight of responsibility was heavy, and the income didn’t match the effort.
We stepped in and did a full market valuation. What we found surprised even us: the property held $500,000 in unrealized value. We brought it to market with a national and international strategy, showcasing its potential rather than just its current performance.
It worked. We sold it for 100% of list price—$500,000 more than the best off-market offer he had received.
With that capital, we executed a 1031 exchange into a stronger, higher-yield asset. Monthly income jumped to $12,000. He quit his job, gained his time back, and more importantly, set the stage for financial freedom for the next generation.
A Tangled Family Tree, Two Probates, and One Clean Exit
Years ago, two couples came together to purchase a building—part investment, part home. As time passed, both couples passed away without wills. What they left behind was a legal and logistical maze: 6 heirs with fractional interests, including slivers as small as 2/504th. Some of these stakeholders had never met. One was in a hospital. Two concurrent probates were underway. The deal felt impossible.
The longer it dragged on, the greater the risk: if any one of the 6 passed away before the sale, the number of stakeholders could grow to over 40, creating an unmanageable web of legal red tape.
We brought in a top estate attorney and stepped in as the point of communication and coordination. Our role went beyond marketing—we became facilitators, diplomats, and guides. We kept all parties updated, ensured alignment, and launched a polished, professional marketing campaign.
Despite the legal complexities, the property attracted over 30 offers. We sold it for above the asking price.
This wasn’t just a successful sale—it was a rescue mission. We helped a fragmented family close a difficult chapter cleanly, avoiding future estate headaches and tax landmines.
When Strategy Outshines Social Media Fame
A Beverly Hills family inherited an apartment building and, thanks to a step-up in basis, found themselves in a favorable tax position. They knew they wanted to sell—but how, and with whom, were the big questions.
Enter the Instagram-famous brokers. With tens of thousands of followers and slick videos, they promised exposure. But the family wasn’t interested in hype; they wanted results.
That’s where we came in.
Instead of likes and filters, we offered strategy. Our Accelerated Marketing Plan included stunning visuals, compelling narrative, and global exposure through our brokerage network. The focus was not just on the property, but on the buyer personas that would see its value.
We generated 21 showings in a tight window and created a true bidding environment. The final sale price? $300,000 higher than a similar property just a few doors down.
This case proved one thing: smart, strategic marketing outperforms social media buzz. Every time.
Client Testimonials
“
Would like to recommend and to anyone interested to have representation when selling their apartment building. Eli’s persistence, follow up and continued efforts to bring to the table a qualified buyer and move to a successful close for any sales transaction. This is what my experience has been when working with Eli and his team. His team and his marketing skills are professional and work to accomplish the best possible results.
Again, I would like to recommend and support the efforts of Eli and his team in the Real Estate market place.
– James M. Irving, Broker
“
Picture this: Your dad passes away leaving a small apartment complex that he co-owned with three other siblings. One partner, an uncle, dies without leaving a will. This results in a long probate and his share being divided between 22 heirs—all of whom ended up on title! And that’s just part of it.
It took a team to unravel this mess but, as far as commercial agents go, we couldn’t have asked for better than Eli. He was a pleasure to work with—professional, friendly, and calm! We appreciate the way he stuck with us to the end, helping us to navigate our way to a very satisfactory deal.
-D. Stevens, Trustee
“
I cannot more highly recommend Eli Appel as a responsive, diligent and talented negotiator. Very creative when issues arose and is able to see solutions to aid the process. We sold a 6 unit apartment building in Beverly Hills during Covid 2021 which was a feat in itself. Eli really smoothed the negotiations between buyer and seller (both side non-budging) as well as taking steps to have tenants who were not amendable to having anyone view their units. Eli worked his magic and did a fantastic job of smoothing out all issues we encountered including repairs/ tenant lack of cooperation and the inevitable surprises one discovers while selling. Your in good hands with Eli Appel I cannot recommend a broker more highly.
-Michele Florman
“
Our experience with Eli is that he impeccably represents his clients, seeing each transaction and individual as a unique and an opportunity to evolve and excel. I highly recommend Eli Appel as a qualified, experienced, and effective real-estate broker. I continuously felt that he always had the time to attend to any of my questions and was willing to comprehensively listen and engage in the conversation and thoroughly address the issue at hand. He was also kind, clear thinking, resourceful, and strong when necessary.
-Henry M. Landau